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David R. Custin has worked in Florida’s political process since 1991. Since that time, Mr. Custin has garnered experience in Florida political campaigns as a Field/Grass Roots Coordinator, Deputy Campaign Manager, Campaign Manager, and General Strategic Consultant.
Today, DRC Consulting, Inc. serves as the political wing of Mr. Custin’s business activity. His experience in Florida political campaigns include: Municipal, County, School Board, State Representative, State Senate, Congressional, and other races for candidates with Republican, Democrat, and Independent/Non party affiliations.
In addition, the firm has extensive experience in developing and consulting for various types of political organizations, including Committees of Continuous Existence (CCE), Political Committees (PC), and Electioneering Communication Organizations (ECO). DRC Consulting has also provided services for political parties at the state and national level.
DRC Consulting is allied with various other associated firms to provide clients with a full menu of campaign political services. Services are provided either directly by DRC Consulting or by closely supervised subcontracted services.
DRC Consulting provides all services related to political campaigns in both English and Spanish speaking markets. Services are provided either independently or through experienced and capable subcontractors. Services provided by DRC Consulting include, but are not limited to:
• General strategic campaign consultation, including written campaign plans.
• District and data analysis, and voter targeting for message maximization.
• User-friendly voter walk and telephone lists.
• Direct Mail and print advertisements.
• Phone banking (automated and by individuals).
• Production, placement, and purchasing of radio advertisements.
• Production, placement, and purchasing of television advertisements (cable & network).
• Strategic consultation on effective field operations and grass roots activities.
• Strategic consultation on how to build allies and attain endorsements.
• Research on candidates' record and history.
• Identification and recruitment of credible and affordable polling firms.
• Absentee ballot voter outreach and turnout maximization operation.
• Early voter communication and outreach.
• Phone append and e-mail append services.
• Website design, hosting, and management services.
• Strategic consultation on message development and effective communication to voters.
• Strategic planning and consultation on leadership races.
• Consultation and services for issue-advocacy or independent expenditure activities.
Listed below are some of the selected clients that DRC Consulting and its team have successfully represented, along with the factual services provided.
2008 ELECTIONS
Larry Feldman for School Board Campaign (District 9, Miami-Dade) – All general strategic consulting services; coordination of hard and soft money operations; poll analysis; message development; voter file analysis and targeting; direct mail; telephone broadcast(s); and absentee ballot operation.
Mario Diaz-Balart for Congress Committee (FL, 25) – Strategic consulting services; direct mail services, telephone broadcasts; voter file appends, management, analysis and targeting; provision of all walk and phone lists; recruitment and supervision of opposition research and polling firms; absentee ballot and early voting outreach operations; Spanish TV and radio buys, placements, and tracking; coordination and management of Election Day polling place coverage operation.
Lincoln Diaz-Balart for Congress Committee (FL, 21) – Strategic consulting services; direct mail services, telephone broadcasts, voter file appends, management, analysis and targeting;; provision of all walk and phone lists; recruitment and supervision of opposition research and polling firms; absentee ballot and early voting outreach operations; and Spanish TV and radio buys, placements, and tracking.
Erik Fresen Campaign (FL House, 111) – Strategic consulting services; direct mail services, and telephone broadcasts. This campaign successfully defeated the outgoing Speaker of the Florida House's hand-picked and endorsed successor.
2007 ELECTIONS
Jonah Wolfson and Deede Weithorn* Election Campaigns (Miami Beach Commission) – All general strategic consulting services; coordination of hard and soft money operations; poll development, implementation and analysis; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; Radio ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation; and coordination and management of election day polling place coverage (*Weithorn campaign was only during the run-off election, covering a 10-day period).
Isis Garcia-Martinez Election Campaign (Hialeah) – All general strategic consulting services; coordination of hard and soft money operations; poll development, implementation and analysis; message development; voter file analysis and targeting; TV Ad(s) purchasing; Radio ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation and primary election day coverage of polling places.
Vivian Casals-Muñoz & Jose “Pepe” Caragol Reelection Campaigns (Hialeah) – General strategic consulting services; coordination of hard and soft money operations; poll development, implementation and analysis; message development; voter file analysis and targeting; TV Ad(s) purchasing; direct mail; telephone broadcast(s); and absentee ballot operation.
2006 ELECTIONS
Senator Alex Villalobos Reelection Campaign (FL Senate, 38) – All general strategic consulting services; coordination of hard and soft money operations; poll development, implementation and analysis; message development; voter file analysis and targeting; TV Ad(s) production and purchasing; Radio ad(s) production and purchasing; direct mail; telephone broadcast(s); absentee ballot operation and election day coverage of polling places.
Tell the Public the Facts, Inc. ECO (FL House, 107) – Voter file analysis and targeting; General strategy and planning; direct mail and phone bank issue-advocacy services to benefit Luis Garcia, who narrowly won election and became the first Democrat to take this seat which had been held by Republicans for fourteen years.
Lincoln Diaz-Balart for Congress Committee (FL, 21) – Strategic consulting services; TV Ad production; direct mail; and telephone broadcasts.
Mario Diaz-Balart for Congress Committee (FL, 25) – Strategic consulting services; direct mail; telephone broadcasts; and opposition research.
2005 ELECTIONS
Julio Robaina for Mayor of Hialeah Campaign – Direct mail services, by way of both hard and ECO (soft money).
Councilman Esteban Bovo Reelection Campaign (2005) – All general strategic consulting services; message development; voter file analysis and targeting; radio ad(s) production and purchasing; TV ad(s) purchasing; and direct mail.
2004 ELECTIONS
People for a Better Florida ECO (State House, 119) – Direct mail and phone bank ECO issue-advocacy services to benefit State Representative Juan C. Zapata, who won reelection.
2002 ELECTIONS
Mario Diaz-Balart for Congress Committee (FL, 25) – Strategic consulting services; direct mail; telephone broadcasts; and opposition research.
More often than not, DRC Consulting will be the main entity that a client will contract and communicate with. DRC Consulting maintains associates that work as subcontractors and are loyal members of a close knit, talented, and experienced team. As a result, DRC Consulting offers comprehensive campaign services while maintaining complete confidentiality and loyalty to retained Clients. Subcontractor names will be provided upon request.
The DRC Consulting team offers highly organized, hard working, competent, and creative expertise in successfully winning political campaigns. DRC Consulting has proven it can win in various types of districts, different languages, and whether clients spend more or spend less money than their opponents.
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